… in the value of portfolio efficiency, working to adequately reward investors over time while managing the risk of significant market declines;
… in the value of being proactive, anticipating risks and working daily to manage those risks;
… in the value of full diversification as a technique to produce returns that are more consistent and beneficial to the investor;
… in the importance of focusing on the core competency of wealth management alone;
… in creating a culture of compliance in which conflicts of interest are eliminated and in which portfolio performance is reported fairly;
… in the value of transparency, working to create realistic and achievable expectations based on a complete and thorough performance history;
… in the importance of professional relationships with independent third-parties, including regulators, independent auditors, outside counsel, custodians, information technology partners, and advisors.