About Mark Scheffler

Mark’s commitment to objective, independent wealth management led him to establish The Appleton Group LLC in April of 2002. With over 26 years of experience in the financial services industry, Mark serves as portfolio manager for our private client group, and co-manages all assets held in our suite of portfolio strategies. His responsibilities include risk analysis, asset allocation, market research, and institutional client development. Mark also serves as both Principal and CEO of Appleton Group LLC. He earned his Accredited Investment Fiduciary (AIF) designation in 2016.
Sep 26 2023

Three Minute Trend Talk™ – Bond Market Struggles

By |2023-09-26T09:26:06-05:00September 26th, 2023|

Welcome to this three-minute trend talk for Tuesday, September 26, 2023. I’m Mark Scheffler, CEO and Founder of Appleton Group. In case you’re in a hurry, here are three things you need to know right now. First, the nearly year-long recovery rally in large cap growth and large cap blend tech has run its course, [...]

Sep 21 2023

Three Minute Trend Talk™ – Announcing Johnson Financial Group Merger

By |2023-09-21T09:52:16-05:00September 21st, 2023|

I want to share some very exciting news at our firm! For the last 21 years we’ve operated as an independent registered investment advisory firm, and we’re excited to announce that on October 1, will become a part of another well-known company -- Johnson Financial Group. Although separate and distinct companies, Johnson Financial Group [...]

Sep 12 2023

Three Minute Trend Talk™ – September Stumble

By |2023-09-12T09:45:37-05:00September 12th, 2023|

First, markets stumbled during the early going in September, which isn’t surprising to us because seasonal weakness during this month is common, and our neutral posture reflects a suitable cautious outlook right now. Second, like so many homeowners in the City of Appleton and elsewhere, the sharp uptick in home prices has finally hit [...]

Sep 5 2023

Three Minute Trend Talk™ – End of Summer

By |2023-09-05T14:10:56-05:00September 5th, 2023|

In case you’re in a hurry, here are three things you need to know right now: First, Labor Day marks the official end of summer investing season and on balance the summer started stronger than it ended, led by technology which continues to be our largest single sector exposure. Second, the fight against inflation [...]

Aug 8 2023

Three Minute Trend Talk™ – Professors on Strike

By |2023-08-08T12:03:39-05:00August 8th, 2023|

Welcome to this three-minute trend talk for Tuesday, August 8, 2023. I’m Mark Scheffler, CEO and Founder of Appleton Group. I recently travelled to Scotland to attend my son’s college graduation and it was a trip to remember! The airports were packed, the airline I flew with lost my luggage, and because of the [...]

Jul 25 2023

Three Minute Trend Talk™ – Bounceback Market

By |2023-07-25T11:33:11-05:00July 25th, 2023|

The “bounceback” market we’re in is now 6 months old, and our flexible, hybrid and traditional strategies all finished last quarter at yearly highs. We’ve spent a LOT of time this year on the right side of the market, especially in tech and large cap growth and we’ve minimized our exposure to those parts of [...]

Jun 13 2023

Three Minute Trend Talk™ – Twin Strategies

By |2023-06-13T07:46:15-05:00June 13th, 2023|

Welcome to this three-minute trend talk for Tuesday, June 13th, 2023.  In case you’re in a hurry, here are three things to know right now. First, the asset allocation adjustments we’ve been making this year in response to market turns have been working quite well, especially in tech and other large-caps. Second, I’ve been [...]

May 31 2023

Three-Minute Trend Talk™ – Optimizing Your Social Security Benefit

By |2023-06-15T10:44:06-05:00May 31st, 2023|

Welcome to this Three-Minute Trend Talk for Thursday, June 1st 2023. Appleton Group is an experienced investment manager serving more than 270 families both here in NE Wisconsin and across the country. We're also a seasoned financial planner, and Samantha Kolb from our advisor team joins us today to give a quick update on [...]

May 25 2023

Three Minute Trend Talk™ – Listen to the Bond Market

By |2023-05-25T13:47:31-05:00May 25th, 2023|

Welcome to this Three-Minute Trend Talk for Thursday, May 25th 2023. I’m Mark Scheffler CEO and founder of Appleton Group. I’m going to talk frankly and as honestly as I can when I say that there are three resources that we should all be listening to when it comes to the likelihood of a [...]

May 16 2023

Three Minute Trend Talk™ – Debt Ceiling Part 2

By |2023-05-16T14:20:27-05:00May 16th, 2023|

Welcome to this special edition of our three-minute trend talk for Tuesday, May 16th 2023. I’m Mark Scheffler CEO and founder of Appleton Group.  As I mentioned last week, there’s a topic that’s likely to be in the headlines a lot over the coming weeks and months and that the issue of the U.S. [...]

Go to Top