About Mark Scheffler

Mark’s commitment to objective, independent wealth management led him to establish The Appleton Group LLC in April of 2002. With over 26 years of experience in the financial services industry, Mark serves as portfolio manager for our private client group, and co-manages all assets held in our suite of portfolio strategies. His responsibilities include risk analysis, asset allocation, market research, and institutional client development. Mark also serves as both Principal and CEO of Appleton Group LLC. He earned his Accredited Investment Fiduciary (AIF) designation in 2016.
Aug 25 2014

Three Minute Trend Talk™ – Not So Super Mario

By |2014-08-25T09:48:09-05:00August 25th, 2014|

Mark Scheffler hosts this Three Minute Trend Talk™, highlighting current investment and economic issues, clearTREND™ recommendations for the exchange traded funds (ETFs) used in all Appleton Group managed portfolios, global investment trends, and more (select 1080p HD for best resolution, 720p HD for slower connections). kKW2GhhTP7M [separator top="40" bottom="40"]

Aug 5 2014

Three Minute Trend Talk™ – Good News = Bad News

By |2018-03-10T05:45:29-06:00August 5th, 2014|

Mark Scheffler hosts this Three Minute Trend Talk™, highlighting current investment and economic issues, clearTREND™ recommendations for the exchange traded funds (ETFs) used in all Appleton Group managed portfolios, global investment trends, and more (select 1080p HD for best resolution, 720p HD for slower connections). EZBcGlo8hE8 [separator top="40" bottom="40"]

Jul 28 2014

Three Minute Trend Talk™ – The Bond Market Whisperer

By |2014-07-28T09:10:41-05:00July 28th, 2014|

Mark Scheffler hosts this Three Minute Trend Talk™, highlighting current investment and economic issues, clearTREND™ recommendations for the exchange traded funds (ETFs) used in all Appleton Group managed portfolios, global investment trends, and more (select 1080p HD for best resolution, 720p HD for slower connections). mt-MNcdDA4c [separator top="40" bottom="40"]

Jul 10 2014

Three Minute Trend Talk™ – Puerto Ric-uh-oh

By |2018-03-10T05:45:39-06:00July 10th, 2014|

Mark Scheffler hosts this Three Minute Trend Talk™, highlighting current investment and economic issues, clearTREND™ recommendations for the exchange traded funds (ETFs) used in all Appleton Group managed portfolios, global investment trends, and more (select 1080p HD for best resolution, 720p HD for slower connections). t4a-_opfEf0 [separator top="40" bottom="40"]

Jun 23 2014

Three Minute Trend Talk™ – Summertime 2014

By |2018-03-10T05:45:51-06:00June 23rd, 2014|

Mark Scheffler hosts this Three Minute Trend Talk™, highlighting current investment and economic issues, clearTREND™ recommendations for the exchange traded funds (ETFs) used in all Appleton Group managed portfolios, global investment trends, and more (select 1080p HD for best resolution, 720p HD for slower connections). 1OW89A6-0oo [separator top="40" bottom="40"]

Jun 9 2014

Three Minute Trend Talk™ – ZIRP versus NIRP

By |2014-06-09T11:35:59-05:00June 9th, 2014|

Mark Scheffler hosts this Three Minute Trend Talk™, highlighting current investment and economic issues, clearTREND™ recommendations for the exchange traded funds (ETFs) used in all Appleton Group managed portfolios, global investment trends, and more (select 1080p HD for best resolution, 720p HD for slower connections). ciHpDvs0uHY [separator top="40" bottom="40" style="shadow"]

May 27 2014

Three Minute Trend Talk™ – Smooth Sailing

By |2018-03-10T05:46:00-06:00May 27th, 2014|

Mark Scheffler hosts this Three Minute Trend Talk™, highlighting current investment and economic issues, clearTREND™ recommendations for the exchange traded funds (ETFs) used in all Appleton Group managed portfolios, global investment trends, and more (select 1080p HD for best resolution, 720p HD for slower connections). 9xivJLNdQns [separator top="40"]

May 8 2014

Appleton Group – Quick Take…

By |2014-05-08T09:51:43-05:00May 8th, 2014|

Remember we said recently (actually a lot over the past several years) that the markets will have a tough time moving higher without additional stimulus? Well fresh out of Europe this morning (via the NY Times): European Central Bank Says Stimulus Is Likely, but Not Before June Instead of fixing economic and political and social [...]

May 5 2014

Three Minute Trend Talk™ – Taking Away the Stimulus

By |2018-03-10T05:46:10-06:00May 5th, 2014|

Mark Scheffler hosts this Three Minute Trend Talk™, highlighting current investment and economic issues, clearTREND™ recommendations for the exchange traded funds (ETFs) used in all Appleton Group managed portfolios, global investment trends, and more (select 1080p HD for best resolution, 720p HD for slower connections). GtIfK-caIYk [separator top="40"]

May 1 2014

Focus on Sustainability – Pt. 5: Sustainability Now

By |2014-05-01T12:49:36-05:00May 1st, 2014|

In the final segment of a five-part series on economic sustainability, Mark Scheffler makes his case for why now is the best time to begin to address the issue of sustainability. The Appleton Group recognizes that unlimited economic growth is neither sustainable nor desirable.  We exist in an industry driven by an incorrect assumption that [...]

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