About Mark Scheffler

Mark’s commitment to objective, independent wealth management led him to establish The Appleton Group LLC in April of 2002. With over 19 years of experience in the financial services industry, Mark serves as portfolio manager for our private client group, and co-manages all assets held in our suite of portfolio offerings. His responsibilities include risk analysis, asset allocation, market research, and institutional client development. Mark also serves as both Principal and CEO of The Appleton Group LLC. He earned his Accredited Investment Fiduciary (AIF) designation in 2016

Another volatile week on Wall Street…

The Markets Another volatile week on Wall Street began as stocks sold off hard on both Tuesday and Wednesday only to rebound sharply by mid-week. The Dow Jones Industrial Average at one time was down by over 460 points on Tuesday but following another emergency rate cut by the Fed reversed course to end the [...]

By | January 28th, 2008|Market and Portfolio Commentary|Comments Off on Another volatile week on Wall Street…

Last week got off to a good start…

The Markets Last week got off to a good start as the Dow Jones Industrial Average jumped 1.4% on Monday propelled by IBM’s strong outlook and renewed hopes for additional interest rate cuts by the Fed. However, the boost didn’t last as stocks headed south for the remainder of the week. Recession fears continued to [...]

By | January 22nd, 2008|Market and Portfolio Commentary|Comments Off on Last week got off to a good start…

The New Year got off to a shaky start…

The Markets The New Year got off to a shaky start last week as all of the major stock market averages saw significant declines. The Dow Jones Industrial Average fell sharply on Wednesday with a -1.7% decline followed by Friday’s -1.9% drubbing as a result of a surprisingly weak jobs report. The sell off on [...]

By | January 8th, 2008|Market and Portfolio Commentary|Comments Off on The New Year got off to a shaky start…

Recent rally in equities continues to stall…

The Markets The recent rally in equities continues to stall amid year-end complacency, indications of a less active Federal Reserve in 2006, and a housing market that continues to add new units. The Dow Jones Industrial Average, which has run into strong resistance at it has approached the 11,000 mark at the end of November, [...]

By | December 20th, 2005|Market and Portfolio Commentary|Comments Off on Recent rally in equities continues to stall…

A surge in oil and natural gas prices…

The Markets The recent rally in equities stalled for the second consecutive week as a surge in oil and natural gas prices along with evidence of a cooling housing market kept the year-end advance in check. The Dow Jones Industrial Average, which has run into strong resistance at it has approached the 11,000 mark at [...]

By | December 12th, 2005|Market and Portfolio Commentary|Comments Off on A surge in oil and natural gas prices…

Market outlook for 2006…

During this edition of our Weekly Market Comment, we would like to take this opportunity to preview our market outlook for 2006. We believe that many of the significant issues that affected the markets this year will bleed over into 2006. On the positive side, we are optimistic that U.S. corporations will continue to post [...]

By | December 8th, 2005|Market and Portfolio Commentary|Comments Off on Market outlook for 2006…

Strong auction on the 10 year treasury bonds…

The Markets Last week’s strong auction on the 10-year Treasury bond pushed yields back down below 4.50%, extending the relief rally in equities to a fourth straight week. The decline in yields, along with the recent drop in oil prices renewed hopes for a year-end rally. For the week the Dow gained 80 points (+0.75%) [...]

By | November 23rd, 2005|Market and Portfolio Commentary|Comments Off on Strong auction on the 10 year treasury bonds…

Recent drop in oil prices to four month lows…

THE MARKETS The recent drop in oil prices to four month lows coupled with Microsoft’s $32.62 billion dividend helped push most of the major indexes to new 52-week highs. The S&P 500 closed at 1191.37 on Wednesday which was the highest the index has been since August of 2001. The gains were confirmed by strong [...]

By | December 8th, 2004|Market and Portfolio Commentary|Comments Off on Recent drop in oil prices to four month lows…

Dow Jones Industrial Average retreated…

THE MARKETS After reaching its highest level since March 5th of this year (on Thursday), the Dow Jones Industrial Average retreated on Friday losing 83 points and snapping a three-week winning streak. Stocks were jolted early in week on the heels of the largest monthly Producer Price Index (PPI) gain (+1.9%) in fourteen years. But [...]

By | November 24th, 2004|Market and Portfolio Commentary|Comments Off on Dow Jones Industrial Average retreated…

The Dow able to crawl back into the plus column…

THE MARKETS The Dow Jones Industrial Average was finally able to crawl back into the plus column for the year as the index posted gains for the third week in a row. The action was broad-based as the S&P-500 posted a three-year high while the Dow Jones Transportation and Utility Indexes are also at three-year [...]

By | November 18th, 2004|Market and Portfolio Commentary|Comments Off on The Dow able to crawl back into the plus column…