About Mark Scheffler

Mark’s commitment to objective, independent wealth management led him to establish The Appleton Group LLC in April of 2002. With over 26 years of experience in the financial services industry, Mark serves as portfolio manager for our private client group, and co-manages all assets held in our suite of portfolio strategies. His responsibilities include risk analysis, asset allocation, market research, and institutional client development. Mark also serves as both Principal and CEO of Appleton Group LLC. He earned his Accredited Investment Fiduciary (AIF) designation in 2016.
Apr 7 2014

Focus on Sustainability – Pt. 4: Ten Encouraging Scenes

By |2014-04-07T13:20:45-05:00April 7th, 2014|

In the fourth of a five-part series on economic sustainability, Mark Scheffler describes ten encouraging scenes from a sustainable Wisconsin economy. The Appleton Group recognizes that unlimited economic growth is neither sustainable nor desirable.  We exist in an industry driven by an incorrect assumption that economic growth is the same thing as human growth.  It [...]

Apr 1 2014

Focus on Sustainability – Pt. 3: A Sustainable Economy

By |2014-04-01T14:14:30-05:00April 1st, 2014|

In the third of a five-part series on economic sustainability, Mark Scheffler describes what a sustainable (steady state) economy might look like and some of its key features. The Appleton Group recognizes that unlimited economic growth is neither sustainable nor desirable.  We exist in an industry driven by an incorrect assumption that economic growth is [...]

Mar 17 2014

Focus on Sustainability – Pt. 2: Growth vs. Progress

By |2014-03-17T16:01:31-05:00March 17th, 2014|

In the second of a five-part series on economic sustainability, Mark Scheffler lays the foundation for the case against infinite economic expansion in favor of an economic model that focuses instead on human achievement. The Appleton Group recognizes that unlimited economic growth is neither sustainable nor desirable.  We exist in an industry driven by an [...]

Mar 10 2014

Focus on Sustainability – Pt. 1: Addicted to Growth

By |2014-03-10T15:09:04-05:00March 10th, 2014|

In this first of a five-part series on economic sustainability, Mark Scheffler lays the foundation for the case against infinite economic expansion in favor of an economic model that focuses instead on human achievement. The Appleton Group recognizes that unlimited economic growth is neither sustainable nor desirable.  We exist in an industry driven by an [...]

Mar 3 2014

Three Minute Trend Talk™ – Putin’s Bear Awakes

By |2018-03-10T05:46:20-06:00March 3rd, 2014|

Mark Scheffler hosts this Three Minute Trend Talk™, highlighting current investment and economic issues, clearTREND™ recommendations for the exchange traded funds (ETFs) used in all Appleton Group managed portfolios, global investment trends, and more (select 1080p HD for best resolution, 720p HD for slower connections). Q2UQDYQfpxc [separator top="40" style="shadow"]

Jan 29 2014

Three Minute Trend Talk™ – Let’s Talk Turkey!

By |2018-03-10T05:46:29-06:00January 29th, 2014|

Mark Scheffler hosts this Three Minute Trend Talk™, highlighting current investment and economic issues, clearTREND™ recommendations for the exchange traded funds (ETFs) used in all Appleton Group managed portfolios, global investment trends, and more (select 1080p HD for best resolution). t4VsKhnxbzM [separator top="40" style="shadow"]

Jan 6 2014

Three Minute Trend Talk™ – A Warm 2013, A Cool Start for 2014

By |2014-01-13T14:23:24-06:00January 6th, 2014|

Mark Scheffler hosts this Three Minute Trend Talk™, highlighting current investment and economic issues, clearTREND™ recommendations for the exchange traded funds (ETFs) used in all Appleton Group managed portfolios, global investment trends, and more (select 1080p HD for best resolution). SF5NXb2EJXI

Dec 16 2013

Three Minute Trend Talk™ – A Strong Second-Half

By |2013-12-16T09:37:50-06:00December 16th, 2013|

Mark Scheffler hosts this Three Minute Trend Talk™, highlighting current investment and economic issues, clearTREND™ recommendations for the exchange traded funds (ETFs) used in all Appleton Group managed portfolios, global investment trends, and more (select 1080p HD for best resolution). O-VodDQ94A4

Nov 27 2013

Three Minute Trend Talk™ – Thanksgiving Edition 2013

By |2013-11-27T08:45:13-06:00November 27th, 2013|

Mark Scheffler hosts this Three Minute Trend Talk™, highlighting current investment and economic issues, clearTREND™ recommendations for the exchange traded funds (ETFs) used in all Appleton Group managed portfolios, global investment trends, and more (select 1080p HD for best resolution). Wz5IiIP-rbI

Nov 4 2013

Three Minute Trend Talk™ – The $653,000 Job

By |2018-03-10T05:46:37-06:00November 4th, 2013|

Mark Scheffler hosts this Three Minute Trend Talk™, highlighting current investment and economic issues, clearTREND™ recommendations for the exchange traded funds (ETFs) used in all Appleton Group managed portfolios, global investment trends, and more (select 1080p HD for best resolution). ltcPR7ml008

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