About Mark Scheffler

Mark’s commitment to objective, independent wealth management led him to establish The Appleton Group LLC in April of 2002. With over 19 years of experience in the financial services industry, Mark serves as portfolio manager for our private client group, and co-manages all assets held in our suite of portfolio offerings. His responsibilities include risk analysis, asset allocation, market research, and institutional client development. Mark also serves as both Principal and CEO of The Appleton Group LLC. He earned his Accredited Investment Fiduciary (AIF) designation in 2016

The Dow to its highest level in six weeks…

THE MARKETS Falling oil prices and an oversold market helped push the Dow Jones Industrial Average to its highest level in six weeks, but volume remained weak suggesting a lack of conviction by market participants. The recent rally which got its start on August 13th has pushed all of the major indexes with the exception [...]

By | 2004-08-30T12:21:01+00:00 August 30th, 2004|Market and Portfolio Commentary|Comments Off on The Dow to its highest level in six weeks…

Stocks sent to their lowest levels of the year…

THE MARKETS Concerns over surging oil prices coupled with weak earnings news from the technology sector sent stocks to their lowest levels of the year. After recording a new yearly low on Thursday, the Dow managed a small gain on Friday to end the week fractionally in the plus column. For the week, the Dow [...]

By | 2004-08-16T12:22:31+00:00 August 16th, 2004|Market and Portfolio Commentary|Comments Off on Stocks sent to their lowest levels of the year…

The Dow put together a decent rally…

THE MARKETS After finishing in the red for the last five weeks, the Dow Jones Industrial Average put together a decent rally and ended the week in the plus column for the first time since the week ending June 18th. Volume continued at a robust pace averaging 1.5 billion shares per day which is the [...]

By | 2004-08-02T12:24:06+00:00 August 2nd, 2004|Market and Portfolio Commentary|Comments Off on The Dow put together a decent rally…

The market couldn’t shake off its negative bias last week…

THE MARKETS Despite upbeat earnings reports from IBM and DELL, the market couldn’t shake off its negative bias last week as the Dow Jones Industrial Average finished in the red for the fourth straight week. For the period, the Dow lost 74 points (-0.72%) and closed at 10139. The NASDAQ, which broke below 1900 for [...]

By | 2004-07-19T12:25:39+00:00 July 19th, 2004|Market and Portfolio Commentary|Comments Off on The market couldn’t shake off its negative bias last week…

Investors stayed on the sidelines last week…

THE MARKETS Investors stayed on the sidelines last week ahead of the June 30th Fed meeting. It was the same old story: interest rates, oil prices and Iraq keeping stocks locked in a 300 point trading range for the last three weeks. Friday’s 38 point spurt boosted the Dow to the high end of the [...]

By | 2004-06-21T12:27:06+00:00 June 21st, 2004|Market and Portfolio Commentary|Comments Off on Investors stayed on the sidelines last week…

Stocks continue to power ahead…

THE MARKETS A shortened week saw stocks continue to power ahead as sharp declines in oil prices set the stage for the advance. On Monday, the Dow Jones Industrial Average jumped 148.26 points (1.5%) which was the third largest gain of the year. The remainder of the week was relatively flat but Monday’s gains were [...]

By | 2004-06-14T12:42:53+00:00 June 14th, 2004|Market and Portfolio Commentary|Comments Off on Stocks continue to power ahead…

A bullish job report on Friday sent stocks higher…

THE MARKETS A bullish job report on Friday sent stocks higher in what had been a see-saw week with the major indexes remaining flat. The market continues to be fixated on sky high oil prices, Iraq and interest rate fears resulting in a lack of conviction from investors. For the week the Dow Jones Industrial [...]

By | 2004-06-07T12:44:27+00:00 June 7th, 2004|Market and Portfolio Commentary|Comments Off on A bullish job report on Friday sent stocks higher…

The major averages back above their 200-day moving average…

THE MARKETS Falling oil prices ignited a rally that carried all of the major averages back above their 200-day moving average. The NASDAQ and the S&P-500 were able to push through their 50-day moving average for the first time since April 28th. In addition to the break in oil prices, continued strong earnings and a [...]

By | 2004-05-31T12:46:13+00:00 May 31st, 2004|Market and Portfolio Commentary|Comments Off on The major averages back above their 200-day moving average…

Rising oil prices and interest rates once again curbed the enthusiasm of market participants…

THE MARKETS The summer doldrums seemed to arrive a few weeks early as rising oil prices and interest rates once again curbed the enthusiasm of market participants. Even though the majority of the major averages posted minor gains for the week, the reality was that the market as a whole went nowhere. For the fourth [...]

By | 2004-05-24T14:02:57+00:00 May 24th, 2004|Market and Portfolio Commentary|Comments Off on Rising oil prices and interest rates once again curbed the enthusiasm of market participants…

A hostile market environment…

THE MARKETS Fears over rising interest rates, a significant uptick in inflation and continuing instability in Iraq continue to create a hostile market environment. Mix in the high price of crude oil and that was enough to send the Dow Jones Industrial Average and the S&P-500 down for the week, retesting their respective 200-day moving [...]

By | 2004-05-17T14:01:01+00:00 May 17th, 2004|Market and Portfolio Commentary|Comments Off on A hostile market environment…