About Mark Scheffler

Mark’s commitment to objective, independent wealth management led him to establish The Appleton Group LLC in April of 2002. With over 19 years of experience in the financial services industry, Mark serves as portfolio manager for our private client group, and co-manages all assets held in our suite of portfolio offerings. His responsibilities include risk analysis, asset allocation, market research, and institutional client development. Mark also serves as both Principal and CEO of The Appleton Group LLC. He earned his Accredited Investment Fiduciary (AIF) designation in 2016

The market took off on Friday…

THE MARKETS The market took off on Friday following a cautious week of trading as the March employment report posted the strongest growth rate in four years. All of the major indexes posted significant gains for the period as Friday’s rally pushed the Dow Jones Industrial Average over 10400 for the first time since March [...]

By | April 5th, 2004|Market and Portfolio Commentary|Comments Off on The market took off on Friday…

Investors turned their focus to upcoming earnings…

THE MARKETS After the Dow Jones Industrial Average briefly touched the 10,000 line on Wednesday, investors turned their focus to upcoming earnings and put together a rally to close out the week. Thursday’s 170 point gain for the Dow was the largest point gain since October 2003. Friday’s choppy action ended with little conviction as [...]

By | March 29th, 2004|Market and Portfolio Commentary|Comments Off on Investors turned their focus to upcoming earnings…

Volatility returned to the markets…

THE MARKETS Volatility returned to the markets as triple-digit point swings on all five trading days led up to “quadruple witching”, the quarterly expiration of options. The market digested mixed economic reports during the week and even failed to muster a rally despite reports of troops surrounding a “high level” al Qaeda leader. Friday’s late [...]

By | March 22nd, 2004|Market and Portfolio Commentary|Comments Off on Volatility returned to the markets…

Back-to-back triple digit losses…

THE MARKETS Back-to-back triple digit losses sent the Dow Jones Industrial Average down to levels not seen since mid-December 2003 as the majority of the major averages saw their yearly gains all but wiped out. The first round of carnage occurred on Wednesday as the Dow lost 160.07 points (-1.53%). Thursday was more of the [...]

By | March 15th, 2004|Market and Portfolio Commentary|Comments Off on Back-to-back triple digit losses…

The Dow and the NASDAQ managed to record modest gains…

THE MARKETS Fed Chairman Alan Greenspan’s congressional testimony on the state of Social Security, coupled with a lousy job report left stocks mixed last week as both the Dow Jones Industrial Average and the NASDAQ managed to record modest gains for the week. The Dow’s 94-point advance on Monday was all but wiped out the [...]

By | March 8th, 2004|Market and Portfolio Commentary|Comments Off on The Dow and the NASDAQ managed to record modest gains…

Tech stocks reeling…

THE MARKETS A cautious outlook by Cisco Systems on Wednesday sent tech stocks reeling and pushed the NASDAQ to its lowest level since January 2, 2004 and its largest one-day percentage drop in two months. However, the NASDAQ’s decline held at its 50-day SMA, 2014. Both the Dow Jones Industrial Average and the NASDAQ managed [...]

By | February 9th, 2004|Market and Portfolio Commentary|Comments Off on Tech stocks reeling…

The rally that began in late November 2003 is beginning to show signs of fatigue…

THE MARKETS The remarkable rally that began in late November 2003 is beginning to show signs of fatigue as demonstrated by the index performance over the course of the past eight trading days. Last week, the majority of the major averages were under pressure before hitting 26-month highs on Monday, January 26th. The market’s fatigue [...]

By | January 28th, 2004|Market and Portfolio Commentary|Comments Off on The rally that began in late November 2003 is beginning to show signs of fatigue…

The markets surged to new recovery highs…

THE MARKETS The markets surged to new recovery highs fueled by strong earnings reports and a jump in consumer confidence. The Dow Jones Industrial Average, S&P 500, and NASDAQ all ended the week at their highs with the Dow and S&P extending their winning streaks to eight weeks in a row. For the week, the [...]

By | January 19th, 2004|Market and Portfolio Commentary|Comments Off on The markets surged to new recovery highs…

A holiday shortened week…

THE MARKETS A holiday shortened week gave traders a mixed bag of goodies including a drop in jobless claims, an unexpected dip in durable-goods orders and a few complaints about the Christmas shopping season. Amid low volume, the Dow Jones Industrial Average gained 46 points (+0.45%) for the week and closed at 10324, up for [...]

By | December 29th, 2003|Market and Portfolio Commentary|Comments Off on A holiday shortened week…

The Dow recorded its third consecutive week of gains…

THE MARKETS The Dow Jones Industrial Average recorded its third consecutive week of gains amid strong economic reports which pushed most of the major averages to new 52-week highs. The big media event occurred on Thursday when the Dow closed over 10,000 for the first time since May 2002. For the week, the Dow shot [...]

By | December 15th, 2003|Market and Portfolio Commentary|Comments Off on The Dow recorded its third consecutive week of gains…