About Mark Scheffler

Mark’s commitment to objective, independent wealth management led him to establish The Appleton Group LLC in April of 2002. With over 19 years of experience in the financial services industry, Mark serves as portfolio manager for our private client group, and co-manages all assets held in our suite of portfolio offerings. His responsibilities include risk analysis, asset allocation, market research, and institutional client development. Mark also serves as both Principal and CEO of The Appleton Group LLC. He earned his Accredited Investment Fiduciary (AIF) designation in 2016

The rally that began in late November 2003 is beginning to show signs of fatigue…

THE MARKETS The remarkable rally that began in late November 2003 is beginning to show signs of fatigue as demonstrated by the index performance over the course of the past eight trading days. Last week, the majority of the major averages were under pressure before hitting 26-month highs on Monday, January 26th. The market’s fatigue [...]

By | 2004-01-28T13:37:45+00:00 January 28th, 2004|Market and Portfolio Commentary|Comments Off on The rally that began in late November 2003 is beginning to show signs of fatigue…

The markets surged to new recovery highs…

THE MARKETS The markets surged to new recovery highs fueled by strong earnings reports and a jump in consumer confidence. The Dow Jones Industrial Average, S&P 500, and NASDAQ all ended the week at their highs with the Dow and S&P extending their winning streaks to eight weeks in a row. For the week, the [...]

By | 2004-01-19T13:30:29+00:00 January 19th, 2004|Market and Portfolio Commentary|Comments Off on The markets surged to new recovery highs…

A holiday shortened week…

THE MARKETS A holiday shortened week gave traders a mixed bag of goodies including a drop in jobless claims, an unexpected dip in durable-goods orders and a few complaints about the Christmas shopping season. Amid low volume, the Dow Jones Industrial Average gained 46 points (+0.45%) for the week and closed at 10324, up for [...]

By | 2003-12-29T12:33:52+00:00 December 29th, 2003|Market and Portfolio Commentary|Comments Off on A holiday shortened week…

The Dow recorded its third consecutive week of gains…

THE MARKETS The Dow Jones Industrial Average recorded its third consecutive week of gains amid strong economic reports which pushed most of the major averages to new 52-week highs. The big media event occurred on Thursday when the Dow closed over 10,000 for the first time since May 2002. For the week, the Dow shot [...]

By | 2003-12-15T12:35:39+00:00 December 15th, 2003|Market and Portfolio Commentary|Comments Off on The Dow recorded its third consecutive week of gains…

The Dow put together its second consecutive week of gains…

THE MARKETS The Dow Jones Industrial Average put together its second consecutive week of gains as strong economic reports pushed most of the major averages to new 52-week highs. Of note was the trading action of the S&P-500 on Monday, which saw the index break through 1060 and the NASDAQ composite briefly touch 2000. This [...]

By | 2003-12-08T12:37:16+00:00 December 8th, 2003|Market and Portfolio Commentary|Comments Off on The Dow put together its second consecutive week of gains…

The market sold off for the second week in a row…

THE MARKETS Despite another round of positive economic news, the market sold off for the second week in a row. The decline was across the board as stocks buckled under the weight of ongoing terrorist attacks abroad. For the week, the Dow Jones Industrial Average, which fell below its 50-day moving average, lost 140 points [...]

By | 2003-11-24T12:39:12+00:00 November 24th, 2003|Market and Portfolio Commentary|Comments Off on The market sold off for the second week in a row…

The major averages stayed close to the flat-line last week…

THE MARKETS With little to serve as a catalyst, the major averages stayed close to the flat-line last week as most of the indices ended the period with minor losses. Traders pushed the market higher on Wednesday but the rally was short-lived as a lackluster earnings projection from Wal-Mart cooled the enthusiasm. For the week [...]

By | 2003-11-17T12:41:58+00:00 November 17th, 2003|Market and Portfolio Commentary|Comments Off on The major averages stayed close to the flat-line last week…

The bulls were able to put together a winning week…

THE MARKETS The bulls were able to put together a winning week feeding off of a positive fed meeting and news that 3rd quarter Gross Domestic Product grew at a 7.2% pace. This was the highest growth rate since 1984. The market action was broad based as several of the major averages posted new recovery [...]

By | 2003-11-03T12:43:35+00:00 November 3rd, 2003|Market and Portfolio Commentary|Comments Off on The bulls were able to put together a winning week…

The Dow snapped its three-week winning streak…

THE MARKETS The Dow Jones Industrial Average snapped its three-week winning streak as mixed earnings results combined with lofty stock valuations kept pressure on stocks. For the week, the Dow gave up 139 points (-1.43%) and closed at 9582. The NASDAQ followed suit as it lost 47 points (-2.46%) and closed at 1865. [...]

By | 2003-10-27T12:45:04+00:00 October 27th, 2003|Market and Portfolio Commentary|Comments Off on The Dow snapped its three-week winning streak…

The market continued on a roll…

THE MARKETS The market continued on a roll last week as the Dow Jones Industrial Average reached its highest level since June of 2002 while the NASDAQ posted a 19-month high. The month of October has seen the Dow finish higher on six of the eight trading days while the NASDAQ is up seven out [...]

By | 2003-10-13T12:46:38+00:00 October 13th, 2003|Market and Portfolio Commentary|Comments Off on The market continued on a roll…