About Mark Scheffler

Mark’s commitment to objective, independent wealth management led him to establish The Appleton Group LLC in April of 2002. With over 19 years of experience in the financial services industry, Mark serves as portfolio manager for our private client group, and co-manages all assets held in our suite of portfolio offerings. His responsibilities include risk analysis, asset allocation, market research, and institutional client development. Mark also serves as both Principal and CEO of The Appleton Group LLC. He earned his Accredited Investment Fiduciary (AIF) designation in 2016

The market sold off for the second week in a row…

THE MARKETS Despite another round of positive economic news, the market sold off for the second week in a row. The decline was across the board as stocks buckled under the weight of ongoing terrorist attacks abroad. For the week, the Dow Jones Industrial Average, which fell below its 50-day moving average, lost 140 points [...]

By | November 24th, 2003|Market and Portfolio Commentary|Comments Off on The market sold off for the second week in a row…

The major averages stayed close to the flat-line last week…

THE MARKETS With little to serve as a catalyst, the major averages stayed close to the flat-line last week as most of the indices ended the period with minor losses. Traders pushed the market higher on Wednesday but the rally was short-lived as a lackluster earnings projection from Wal-Mart cooled the enthusiasm. For the week [...]

By | November 17th, 2003|Market and Portfolio Commentary|Comments Off on The major averages stayed close to the flat-line last week…

The bulls were able to put together a winning week…

THE MARKETS The bulls were able to put together a winning week feeding off of a positive fed meeting and news that 3rd quarter Gross Domestic Product grew at a 7.2% pace. This was the highest growth rate since 1984. The market action was broad based as several of the major averages posted new recovery [...]

By | November 3rd, 2003|Market and Portfolio Commentary|Comments Off on The bulls were able to put together a winning week…

The Dow snapped its three-week winning streak…

THE MARKETS The Dow Jones Industrial Average snapped its three-week winning streak as mixed earnings results combined with lofty stock valuations kept pressure on stocks. For the week, the Dow gave up 139 points (-1.43%) and closed at 9582. The NASDAQ followed suit as it lost 47 points (-2.46%) and closed at 1865. [...]

By | October 27th, 2003|Market and Portfolio Commentary|Comments Off on The Dow snapped its three-week winning streak…

The market continued on a roll…

THE MARKETS The market continued on a roll last week as the Dow Jones Industrial Average reached its highest level since June of 2002 while the NASDAQ posted a 19-month high. The month of October has seen the Dow finish higher on six of the eight trading days while the NASDAQ is up seven out [...]

By | October 13th, 2003|Market and Portfolio Commentary|Comments Off on The market continued on a roll…

Stocks stumbled last week…

THE MARKETS Against a backdrop of mixed economic reports, stocks stumbled last week as all of the major averages took it on the chin. The Dow Jones Industrial Average, which was down five of the past six trading days, lost 1.57% on Wednesday, its sharpest percentage decline in seven weeks. Gold prices approached $400 an [...]

By | September 29th, 2003|Market and Portfolio Commentary|Comments Off on Stocks stumbled last week…

The market got back on track…

THE MARKETS The market got back on track last week as the majority of the major averages posted new recovery highs. Of the eight indexes that we track, only the AMEX and the Dow Jones Utility Index failed to score new highs. The Dow Jones Industrial Average, which recorded two 100-point gains during the week, [...]

By | September 22nd, 2003|Market and Portfolio Commentary|Comments Off on The market got back on track…

Stocks mildly lower…

THE MARKETS A slew of negative events including disclosure of the New York Stock Exchange chairman’s outrageous compensation package, memories of 9/11, favorable treatment for mutual fund “timers”, and a less than stellar August retail sales report sent stocks mildly lower last week. The Dow Jones Industrial Average snapped its five week win streak as [...]

By | September 15th, 2003|Market and Portfolio Commentary|Comments Off on Stocks mildly lower…

History may have to be rewritten…

THE MARKETS Stock market historians are quick to point out that September is the weakest performing month of the year. If last week’s action is an indication of what lies ahead, history may have to be rewritten. Both the Dow Jones Industrial Average and the NASDAQ came out of the shoot following the Labor Day [...]

By | September 8th, 2003|Market and Portfolio Commentary|Comments Off on History may have to be rewritten…

The Dow and the NASDAQ broke out to the upside of their recent trading ranges…

THE MARKETS Sparked by an increased revenue forecast by Intel for the current quarter, both the Dow Jones Industrial Average and the NASDAQ broke out to the upside of their recent trading ranges. Strong economic data, such as the jobless claims falling to their lowest level in six months, also contributed to pushing the averages [...]

By | August 25th, 2003|Market and Portfolio Commentary|Comments Off on The Dow and the NASDAQ broke out to the upside of their recent trading ranges…