About Mark Scheffler

Mark’s commitment to objective, independent wealth management led him to establish The Appleton Group LLC in April of 2002. With over 19 years of experience in the financial services industry, Mark serves as portfolio manager for our private client group, and co-manages all assets held in our suite of portfolio offerings. His responsibilities include risk analysis, asset allocation, market research, and institutional client development. Mark also serves as both Principal and CEO of The Appleton Group LLC. He earned his Accredited Investment Fiduciary (AIF) designation in 2016

Stocks stumbled last week…

THE MARKETS Against a backdrop of mixed economic reports, stocks stumbled last week as all of the major averages took it on the chin. The Dow Jones Industrial Average, which was down five of the past six trading days, lost 1.57% on Wednesday, its sharpest percentage decline in seven weeks. Gold prices approached $400 an [...]

By | 2003-09-29T12:49:01+00:00 September 29th, 2003|Market and Portfolio Commentary|Comments Off on Stocks stumbled last week…

The market got back on track…

THE MARKETS The market got back on track last week as the majority of the major averages posted new recovery highs. Of the eight indexes that we track, only the AMEX and the Dow Jones Utility Index failed to score new highs. The Dow Jones Industrial Average, which recorded two 100-point gains during the week, [...]

By | 2003-09-22T12:50:46+00:00 September 22nd, 2003|Market and Portfolio Commentary|Comments Off on The market got back on track…

Stocks mildly lower…

THE MARKETS A slew of negative events including disclosure of the New York Stock Exchange chairman’s outrageous compensation package, memories of 9/11, favorable treatment for mutual fund “timers”, and a less than stellar August retail sales report sent stocks mildly lower last week. The Dow Jones Industrial Average snapped its five week win streak as [...]

By | 2003-09-15T12:52:15+00:00 September 15th, 2003|Market and Portfolio Commentary|Comments Off on Stocks mildly lower…

History may have to be rewritten…

THE MARKETS Stock market historians are quick to point out that September is the weakest performing month of the year. If last week’s action is an indication of what lies ahead, history may have to be rewritten. Both the Dow Jones Industrial Average and the NASDAQ came out of the shoot following the Labor Day [...]

By | 2003-09-08T12:53:43+00:00 September 8th, 2003|Market and Portfolio Commentary|Comments Off on History may have to be rewritten…

The Dow and the NASDAQ broke out to the upside of their recent trading ranges…

THE MARKETS Sparked by an increased revenue forecast by Intel for the current quarter, both the Dow Jones Industrial Average and the NASDAQ broke out to the upside of their recent trading ranges. Strong economic data, such as the jobless claims falling to their lowest level in six months, also contributed to pushing the averages [...]

By | 2003-08-25T12:55:14+00:00 August 25th, 2003|Market and Portfolio Commentary|Comments Off on The Dow and the NASDAQ broke out to the upside of their recent trading ranges…

The 10-year Treasury note sank…

THE MARKETS The 10-year Treasury note sank to a 52-week week during the week and though the Dow Jones Industrial Average managed a gain, it remained locked in a tight trading range. The NASDAQ managed to climb back above its 50-day moving average (1679.92) by the end of the week to join the Dow near [...]

By | 2003-08-18T12:56:48+00:00 August 18th, 2003|Market and Portfolio Commentary|Comments Off on The 10-year Treasury note sank…

The Dow managed to rally…

THE MARKETS Concerns over interest rates continued to keep a lid on blue chips last week while tech stocks sold off. The Dow Jones Industrial Average, which lost 150 points on Tuesday managed to rally for the remainder of the week and finished in the plus column. It was a different story over at the [...]

By | 2003-08-11T12:58:17+00:00 August 11th, 2003|Market and Portfolio Commentary|Comments Off on The Dow managed to rally…

Stocks lost some ground last week…

THE MARKETS In the face of rising interest rates, stocks lost some ground last week as the Dow Jones Industrial Average finished in the negative column for the first time since late June 2003. On Thursday, the Dow hit a high of 9361.40, a level not seen since July 8, 2002. But an ensuing selloff [...]

By | 2003-08-04T12:59:58+00:00 August 4th, 2003|Market and Portfolio Commentary|Comments Off on Stocks lost some ground last week…

The Dow Jones Industrial Average remained locked…

THE MARKETS The Dow Jones Industrial Average remained locked in a 186 point trading range last week as closing values fluctuated between 9096 and 9284. On Thursday, the Dow flirted with the June high as it topped 9280 early on before it reversed course giving up 81.73 points to close at 9106.42. For the period, [...]

By | 2003-07-28T13:01:21+00:00 July 28th, 2003|Market and Portfolio Commentary|Comments Off on The Dow Jones Industrial Average remained locked…

Stocks were mixed last week…

THE MARKETS Stocks were mixed last week as all eyes were on the Treasury market, which had the worst weekly showing since March. Second quarter earnings reports were also mixed, as technology and telecommunication stocks such as IBM and Nokia were weak while Old Economy issues such as Caterpillar, Coca Cola and United Technologies showed [...]

By | 2003-07-21T10:51:39+00:00 July 21st, 2003|Market and Portfolio Commentary|Comments Off on Stocks were mixed last week…