About Mark Scheffler

Mark’s commitment to objective, independent wealth management led him to establish The Appleton Group LLC in April of 2002. With over 19 years of experience in the financial services industry, Mark serves as portfolio manager for our private client group, and co-manages all assets held in our suite of portfolio offerings. His responsibilities include risk analysis, asset allocation, market research, and institutional client development. Mark also serves as both Principal and CEO of The Appleton Group LLC. He earned his Accredited Investment Fiduciary (AIF) designation in 2016

The Dow managed to rally…

THE MARKETS Concerns over interest rates continued to keep a lid on blue chips last week while tech stocks sold off. The Dow Jones Industrial Average, which lost 150 points on Tuesday managed to rally for the remainder of the week and finished in the plus column. It was a different story over at the [...]

By | 2003-08-11T12:58:17+00:00 August 11th, 2003|Market and Portfolio Commentary|Comments Off on The Dow managed to rally…

Stocks lost some ground last week…

THE MARKETS In the face of rising interest rates, stocks lost some ground last week as the Dow Jones Industrial Average finished in the negative column for the first time since late June 2003. On Thursday, the Dow hit a high of 9361.40, a level not seen since July 8, 2002. But an ensuing selloff [...]

By | 2003-08-04T12:59:58+00:00 August 4th, 2003|Market and Portfolio Commentary|Comments Off on Stocks lost some ground last week…

The Dow Jones Industrial Average remained locked…

THE MARKETS The Dow Jones Industrial Average remained locked in a 186 point trading range last week as closing values fluctuated between 9096 and 9284. On Thursday, the Dow flirted with the June high as it topped 9280 early on before it reversed course giving up 81.73 points to close at 9106.42. For the period, [...]

By | 2003-07-28T13:01:21+00:00 July 28th, 2003|Market and Portfolio Commentary|Comments Off on The Dow Jones Industrial Average remained locked…

Stocks were mixed last week…

THE MARKETS Stocks were mixed last week as all eyes were on the Treasury market, which had the worst weekly showing since March. Second quarter earnings reports were also mixed, as technology and telecommunication stocks such as IBM and Nokia were weak while Old Economy issues such as Caterpillar, Coca Cola and United Technologies showed [...]

By | 2003-07-21T10:51:39+00:00 July 21st, 2003|Market and Portfolio Commentary|Comments Off on Stocks were mixed last week…

The Dow managed to finish in the plus column for the second week in a row…

THE MARKETS Despite a batch of late week earning disappointments and another dismal job report, the Dow Jones Industrial Average managed to finish in the plus column for the second week in a row. For the period, the Dow gained 49 points (+0.6%) and closed at 9119. It was the same story over at the [...]

By | 2003-07-14T11:20:39+00:00 July 14th, 2003|Market and Portfolio Commentary|Comments Off on The Dow managed to finish in the plus column for the second week in a row…

The Dow managed to finish in the plus column for the fourth week in row…

THE MARKETS On the heels of Monday’s 202-point surge, the Dow Jones Industrial Average managed to finish in the plus column for the fourth week in row. Despite last Thursday’s 114-point decline, the Dow is up over 10% for the year and 22% from the March lows. Further evidence that this rally is the real [...]

By | 2003-06-23T11:23:53+00:00 June 23rd, 2003|Market and Portfolio Commentary|Comments Off on The Dow managed to finish in the plus column for the fourth week in row…

The market continued to plow ahead…

THE MARKETS Despite a slew of negative news, the market continued to plow ahead last week as the Dow Jones Industrial Average finished up for the third week in a row. The Dow has gained over 800 points (+9.5%) since April 25th, and has finished higher for six of the last seven weeks. As of [...]

By | 2003-06-16T11:25:13+00:00 June 16th, 2003|Market and Portfolio Commentary|Comments Off on The market continued to plow ahead…

The bulls went on a stampede last week…

THE MARKETS The bulls went on a stampede last week as the majority of the averages took out major resistance areas and never looked back. The recent run up by the Dow has been confirmed by the broader indexes suggesting further gains down the road. However, the market is significantly overbought and will need to [...]

By | 2003-06-09T11:27:06+00:00 June 9th, 2003|Market and Portfolio Commentary|Comments Off on The bulls went on a stampede last week…

The bulls remained in control last week…

THE MARKETS The bulls remained in control last week as the major averages posted impressive gains for the holiday-shortened week. Although the market appears to be overbought at this juncture, the internals point to higher prices down the road. The Dow Jones Industrial Average ended the week up 249 points (+2.90%) and closed at 8850. [...]

By | 2003-06-02T11:28:47+00:00 June 2nd, 2003|Market and Portfolio Commentary|Comments Off on The bulls remained in control last week…

The bears unable to muster any serious selling pressure…

THE MARKETS Despite the markets coming too far, too fast, the bears were unable to muster any serious selling pressure as the markets finished the week in the plus column. Since the March 11 low, the Dow Jones Industrial Average is now up 15%. For the most recent week, the Dow gained 74 points (+0.86%) [...]

By | 2003-05-19T11:30:46+00:00 May 19th, 2003|Market and Portfolio Commentary|Comments Off on The bears unable to muster any serious selling pressure…