About Mark Scheffler

Mark’s commitment to objective, independent wealth management led him to establish The Appleton Group LLC in April of 2002. With over 26 years of experience in the financial services industry, Mark serves as portfolio manager for our private client group, and co-manages all assets held in our suite of portfolio strategies. His responsibilities include risk analysis, asset allocation, market research, and institutional client development. Mark also serves as both Principal and CEO of Appleton Group LLC. He earned his Accredited Investment Fiduciary (AIF) designation in 2016.
Feb 23 2012

clearTREND™ Detailed Walkthrough – Part II

By |2018-03-10T05:56:10-06:00February 23rd, 2012|

Part II of Mark C. Scheffler's detailed walkthrough of clearTREND™, available exclusively from Appleton Group Wealth Management LLC. Designed exclusively for investors who crave detail, this two-part 23 minute walkthrough introduces you to all of the powerful features of clearTREND™, including the basics of simple moving average (SMA) crossover, adding securities, SMA setup, and the easy-to-understand [...]

Feb 21 2012

Three Minute Trend Talk™ – February 21, 2012

By |2018-03-10T05:56:19-06:00February 21st, 2012|

Mark Scheffler hosts this three minute trend talk, highlighting current clearTREND™ recommendations for the exchange traded funds (ETFs) used in all Appleton Group managed portfolios (select 1080p HD for best resolution): S69pLqdEgQI  

Feb 13 2012

Three Minute Trend Talk™ – February 13, 2012

By |2018-03-10T05:56:28-06:00February 13th, 2012|

Mark Scheffler hosts this three minute trend talk, highlighting current clearTREND™ recommendations for the exchange traded funds (ETFs) used in all Appleton Group managed portfolios (select 1080p HD for best resolution): fQNZWUUApnY  

Jan 23 2012

Introducing clearTREND™

By |2018-03-10T05:56:47-06:00January 23rd, 2012|

Mark C. Scheffler offers you this brief, personalized introduction to clearTREND™, available exclusively to clients of Appleton Group Wealth Management LLC (3 min 45 sec, select 1080p HD for best resolution). ygAWzGW_tkI  

Jan 9 2012

clearTREND™ Sneak Peek

By |2018-03-10T05:56:58-06:00January 9th, 2012|

Introducing clearTREND™, the world's first online simple moving average calculator, available exclusively from Appleton Group Wealth Management (0 min, 34 sec, select 1080p HD for best resolution) Here's a sneak peek... bZGrFemCtCk Over the coming weeks, we'll be highlighting the numerous features and benefits of clearTREND™.  This new research service from Appleton Group Wealth [...]

Dec 5 2011

Let’s Talk Trends – 12/5/2011

By |2011-12-05T11:01:08-06:00December 5th, 2011|

Over the past several weeks, the markets have begun to demonstrate a few changes in trends that may prove to be helpful.  First, the start of an advancing trend in foreign emerging markets (such as China, Russia, India, Brazil, and yes Greece) has strengthened, enabling us to bring our allocation to this area up to [...]

Nov 22 2011

Market Commentary – Thanksgiving Edition

By |2011-11-22T10:13:56-06:00November 22nd, 2011|

Every year, I look forward to writing this Thanksgiving post.  This is my tenth year doing it, so it has become a bit of a tradition that refreshes me, and will hopefully lift your spirits during this harvest season. Despite what you hear on TV or read online, life is really quite good.  It has [...]

Oct 19 2011

Quick Comment – “Feed the Beast”

By |2011-10-19T09:28:23-05:00October 19th, 2011|

What has the market told us over the past three months?  Pretty much what it has been shouting for the past eleven years. Without additional stimulus and government spending there's just not enough economic growth to support prices at these levels and to meet current debt obligations. Slow growth wouldn't be so bad if it [...]

Oct 11 2011

Quick Comment – 10/12/2011

By |2011-10-13T08:22:21-05:00October 11th, 2011|

For the last year or so as I've been visiting with clients during our periodic reviews, I've often shared my belief that after all of the stimulus of the past few years has been enacted, the economy will eventually have to stand on its own two feet.  If it can't, our global finance ministers may believe that [...]

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