About Mark Scheffler

Mark’s commitment to objective, independent wealth management led him to establish The Appleton Group LLC in April of 2002. With over 19 years of experience in the financial services industry, Mark serves as portfolio manager for our private client group, and co-manages all assets held in our suite of portfolio offerings. His responsibilities include risk analysis, asset allocation, market research, and institutional client development. Mark also serves as both Principal and CEO of The Appleton Group LLC. He earned his Accredited Investment Fiduciary (AIF) designation in 2016

Stocks continued to move higher…

THE MARKETS Stocks continued to move higher for the past two weeks as all of the major averages posted impressive gains. Market internals have continued to be very positive as the new bull market continued to gain momentum. For the past two weeks, the Dow Jones Industrial Average has gained 298 points (+3.59%) and closed [...]

By | 2003-05-12T11:35:40+00:00 May 12th, 2003|Market and Portfolio Commentary|Comments Off on Stocks continued to move higher…

The markets continued their winning ways…

THE MARKETS The markets continued their winning ways early last week until running into major resistance later in the week. After making a run at their January highs on Wednesday, all of the major averages pulled back for the remainder of the week. Prior to the sell off, the Dow Jones Industrial Average was up [...]

By | 2003-04-28T11:39:42+00:00 April 28th, 2003|Market and Portfolio Commentary|Comments Off on The markets continued their winning ways…

Investors turned their focus to a slew of mixed corporate earnings reports…

THE MARKETS As the war wound down, investors turned their focus to a slew of mixed corporate earnings reports. The Dow Jones Industrial Average managed to close above its 200-day moving average (the average closing mark on the index for the last 200 days) on both Monday and Tuesday. This was the first time the [...]

By | 2003-04-21T11:41:06+00:00 April 21st, 2003|Market and Portfolio Commentary|Comments Off on Investors turned their focus to a slew of mixed corporate earnings reports…

The possibility of a long, drawn out war…

The possibility of a long, drawn out war took its toll on the market last week as both the Dow Jones Industrial Average and the NASDAQ gave back a large chunk of their previous weeks gains. Trading was dictated by hourly headlines and rumors, which resulted in triple digit rallies and retreats. […]

By | 2003-03-31T11:44:07+00:00 March 31st, 2003|Market and Portfolio Commentary|Comments Off on The possibility of a long, drawn out war…

The bulls celebrated with a blistering eight-day rally…

THE MARKETS As the “wave of steel” rumbled towards Baghdad, the bulls celebrated with a blistering eight-day rally. Prospects of a quick end to the war, falling oil prices and a stronger dollar all contributed to the rally that has carried the Dow Jones Industrial Average up over 12% since it bottomed last a week [...]

By | 2003-03-24T11:46:42+00:00 March 24th, 2003|Market and Portfolio Commentary|Comments Off on The bulls celebrated with a blistering eight-day rally…

The bulls took over late in the week…

THE MARKETS The bulls took over late in the week triggering a massive short squeeze that saw the Dow Jones Industrial Average post its best performance in five months. Thursday’s 269.68 point gain (+3.6%) was the largest point and percentage move since October 15, 2002. On a percentage basis, the NASDAQ jumped even higher as [...]

By | 2003-03-17T11:48:34+00:00 March 17th, 2003|Market and Portfolio Commentary|Comments Off on The bulls took over late in the week…

Once again the market was on hold last week…

THE MARKETS Once again the market was on hold last week as investors focused on the Iraq standoff. Although rumors about Bin Laden’s capture occasionally woke up the bulls, the market was on a steady decline. On Thursday, the Dow closed at its lowest level in five months. The major averages now look poised to [...]

By | 2003-03-10T11:50:16+00:00 March 10th, 2003|Market and Portfolio Commentary|Comments Off on Once again the market was on hold last week…

The markets continued to be held hostage…

THE MARKETS The markets continued to be held hostage by the latest war news last week as the Dow Jones Industrial Average and NASDAQ closed the month on a negative note. February’s decline marked the third consecutive month that the Dow finished in the red. For the week, the Dow lost 127 points (-1.58%) and [...]

By | 2003-03-03T11:51:50+00:00 March 3rd, 2003|Market and Portfolio Commentary|Comments Off on The markets continued to be held hostage…

Tough talk pushed stocks down to October levels…

THE MARKETS Tough talk pushed stocks down to October levels as Wall Street braced for a war with Iraq. Friday saw the Dow close at 7864, the lowest close for the Dow since October 14, 2002 when the index settled at 7877.50. For the week, the Dow Jones Industrial Average lost 189 points (-2.35%) and [...]

By | 2003-02-10T11:53:40+00:00 February 10th, 2003|Market and Portfolio Commentary|Comments Off on Tough talk pushed stocks down to October levels…

The gains for the New Year were wiped out…

THE MARKETS The gains for the New Year were wiped out as the Dow Jones Industrial Average went into a tailspin after topping out at 8842.62 on January 14th. The ensuing seven trading days saw the Dow finish lower on six occasions while losing over 700 points. On Friday the Dow dropped below 8200 for [...]

By | 2003-01-27T11:57:37+00:00 January 27th, 2003|Market and Portfolio Commentary|Comments Off on The gains for the New Year were wiped out…