About Mark Scheffler

Mark’s commitment to objective, independent wealth management led him to establish The Appleton Group LLC in April of 2002. With over 19 years of experience in the financial services industry, Mark serves as portfolio manager for our private client group, and co-manages all assets held in our suite of portfolio offerings. His responsibilities include risk analysis, asset allocation, market research, and institutional client development. Mark also serves as both Principal and CEO of The Appleton Group LLC. He earned his Accredited Investment Fiduciary (AIF) designation in 2016

The bulls took over late in the week…

THE MARKETS The bulls took over late in the week triggering a massive short squeeze that saw the Dow Jones Industrial Average post its best performance in five months. Thursday’s 269.68 point gain (+3.6%) was the largest point and percentage move since October 15, 2002. On a percentage basis, the NASDAQ jumped even higher as [...]

By | 2003-03-17T11:48:34+00:00 March 17th, 2003|Market and Portfolio Commentary|Comments Off on The bulls took over late in the week…

Once again the market was on hold last week…

THE MARKETS Once again the market was on hold last week as investors focused on the Iraq standoff. Although rumors about Bin Laden’s capture occasionally woke up the bulls, the market was on a steady decline. On Thursday, the Dow closed at its lowest level in five months. The major averages now look poised to [...]

By | 2003-03-10T11:50:16+00:00 March 10th, 2003|Market and Portfolio Commentary|Comments Off on Once again the market was on hold last week…

The markets continued to be held hostage…

THE MARKETS The markets continued to be held hostage by the latest war news last week as the Dow Jones Industrial Average and NASDAQ closed the month on a negative note. February’s decline marked the third consecutive month that the Dow finished in the red. For the week, the Dow lost 127 points (-1.58%) and [...]

By | 2003-03-03T11:51:50+00:00 March 3rd, 2003|Market and Portfolio Commentary|Comments Off on The markets continued to be held hostage…

Tough talk pushed stocks down to October levels…

THE MARKETS Tough talk pushed stocks down to October levels as Wall Street braced for a war with Iraq. Friday saw the Dow close at 7864, the lowest close for the Dow since October 14, 2002 when the index settled at 7877.50. For the week, the Dow Jones Industrial Average lost 189 points (-2.35%) and [...]

By | 2003-02-10T11:53:40+00:00 February 10th, 2003|Market and Portfolio Commentary|Comments Off on Tough talk pushed stocks down to October levels…

The gains for the New Year were wiped out…

THE MARKETS The gains for the New Year were wiped out as the Dow Jones Industrial Average went into a tailspin after topping out at 8842.62 on January 14th. The ensuing seven trading days saw the Dow finish lower on six occasions while losing over 700 points. On Friday the Dow dropped below 8200 for [...]

By | 2003-01-27T11:57:37+00:00 January 27th, 2003|Market and Portfolio Commentary|Comments Off on The gains for the New Year were wiped out…

Drop in the market…

THE MARKETS Fears of a war with Iraq, a sagging dollar, and weak economic data set the stage for Friday’s 111-point pullback. This drop in the market took the Dow back below its 50-day simple moving average as both the Dow Jones Industrial Average and NASDAQ recorded their lowest closes of 2003. For the week, [...]

By | 2003-01-20T11:59:31+00:00 January 20th, 2003|Market and Portfolio Commentary|Comments Off on Drop in the market…

Stocks produced the best three-day start to a new year ever…

THE MARKETS Fueled by prospects of the President’s economic-stimulus package, stocks produced the best three-day start to a new year ever as the Dow Jones Industrial Average registered a 5.18% gain. Volatility returned to the markets as three of the five trading days saw triple-digit moves for the Dow. For the week, the Dow gained [...]

By | 2003-01-13T12:00:58+00:00 January 13th, 2003|Market and Portfolio Commentary|Comments Off on Stocks produced the best three-day start to a new year ever…

The New Year started with a “bang”…

THE MARKETS The New Year started with a “bang” as buyers put aside geopolitical worries and piled into the market. On Thursday, the Dow Jones Industrial Average gained 265.89 points (+3.2%) for one of the biggest opening days on record. Although volume was moderate, the advance was broad based as the New York Stock Exchange [...]

By | 2003-01-06T12:02:26+00:00 January 6th, 2003|Market and Portfolio Commentary|Comments Off on The New Year started with a “bang”…

Market & Portfolio Commentary

THE MARKETS Weak retail sales coupled with mounting war concerns sent stocks lower last week as both the Dow Jones Industrial Average and the NASDAQ finished in the minus column. As the year nears an end the Dow is positioned to record a loss for the third year in a row. For the week, the [...]

By | 2002-12-30T09:48:37+00:00 December 30th, 2002|Market and Portfolio Commentary|Comments Off on Market & Portfolio Commentary

The Dow traded in a narrow range around the 8500 area…

THE MARKETS Concerns about corporate profits and global tensions kept a lid on the market last week as the Dow Jones Industrial Average traded in a narrow range around the 8500 area. Markets don’t trade in a tight range for long and we’d expect to see this pattern resolve itself within the next week or [...]

By | 2002-12-16T10:02:46+00:00 December 16th, 2002|Market and Portfolio Commentary|Comments Off on The Dow traded in a narrow range around the 8500 area…