About Mark Scheffler

Mark’s commitment to objective, independent wealth management led him to establish The Appleton Group LLC in April of 2002. With over 26 years of experience in the financial services industry, Mark serves as portfolio manager for our private client group, and co-manages all assets held in our suite of portfolio strategies. His responsibilities include risk analysis, asset allocation, market research, and institutional client development. Mark also serves as both Principal and CEO of Appleton Group LLC. He earned his Accredited Investment Fiduciary (AIF) designation in 2016.
Aug 24 2022

Three Minute Trend Talk™ – It’s Not About Crudité

By |2022-08-24T09:25:55-05:00August 24th, 2022|

It's been a good month for the markets, but the economy is still struggling under the weight of a strong dollar and 20-year delays in U.S. energy policy reform. Mark Scheffler, AIF®, hosts this Three Minute Trend Talk™, highlighting current investment and economic issues, clearTREND® recommendations for the positions used in all Appleton Group [...]

Aug 19 2022

Subscribe to the On the Right Side of the Market Podcast

By |2023-06-15T11:16:52-05:00August 19th, 2022|

Subscribe to the On the Right Side of the Market™ Podcast Investing is pretty straightforward: the more time you spend on the right side of the market, the more likely you are to be successful. Join Mark Scheffler, CEO of Appleton Group LLC, a SEC Registered Investment Adviser, for fresh market [...]

Aug 16 2022

Three Minute Trend Talk™ – This is Weird

By |2022-08-16T15:36:09-05:00August 16th, 2022|

Markets have recently turned nicely higher, but it might not be for the reason you think. Mark Scheffler, AIF®, hosts this Three Minute Trend Talk™, highlighting current investment and economic issues, clearTREND® recommendations for the positions used in all Appleton Group managed portfolios, global investment trends, and more (select 1080p HD for best resolution, [...]

Aug 8 2022

Three Minute Trend Talk™ – Inflation Reduction Act

By |2022-08-08T16:20:38-05:00August 8th, 2022|

Mark Scheffler, AIF®, hosts this Three Minute Trend Talk™, highlighting current investment and economic issues, clearTREND® recommendations for the positions used in all Appleton Group managed portfolios, global investment trends, and more (select 1080p HD for best resolution, 720p HD for slower connections).

Aug 4 2022

Three Minute Trend Talk™ – August 4, 2022

By |2022-08-04T09:50:00-05:00August 4th, 2022|

Mark Scheffler, AIF®, hosts this Three Minute Trend Talk™, highlighting current investment and economic issues, clearTREND® recommendations for the positions used in all Appleton Group managed portfolios, global investment trends, and more (select 1080p HD for best resolution, 720p HD for slower connections).

Jul 26 2022

Three Minute Trend Talk™ – Building a Base

By |2022-07-26T10:42:48-05:00July 26th, 2022|

Mark Scheffler, AIF®, hosts this Three Minute Trend Talk™, highlighting current investment and economic issues, clearTREND® recommendations for the positions used in all Appleton Group managed portfolios, global investment trends, and more (select 1080p HD for best resolution, 720p HD for slower connections).

Jun 22 2022

Three Minute Trend Talk™ – Soft Times Going

By |2022-06-22T10:16:37-05:00June 22nd, 2022|

Mark Scheffler, AIF®, hosts this Three Minute Trend Talk™, highlighting current investment and economic issues, clearTREND® recommendations for the positions used in all Appleton Group managed portfolios, global investment trends, and more (select 1080p HD for best resolution, 720p HD for slower connections).

Jun 14 2022

Three Minute Trend Talk™ – The Fed’s Dirty No-Good Rotten Choice

By |2022-06-14T11:15:24-05:00June 14th, 2022|

Mark Scheffler, AIF®, hosts this Three Minute Trend Talk™, highlighting current investment and economic issues, clearTREND® recommendations for the positions used in all Appleton Group managed portfolios, global investment trends, and more (select 1080p HD for best resolution, 720p HD for slower connections).

May 9 2022

Three Minute Trend Talk™ – Two Dead Batteries

By |2022-05-09T11:52:11-05:00May 9th, 2022|

Mark Scheffler, AIF®, hosts this Three Minute Trend Talk™, highlighting current investment and economic issues, clearTREND® recommendations for the positions used in all Appleton Group managed portfolios, global investment trends, and more (select 1080p HD for best resolution, 720p HD for slower connections).

May 3 2022

Three Minute Trend Talk™ – All Eyes on the Fed

By |2022-05-03T13:03:28-05:00May 3rd, 2022|

Mark Scheffler, AIF®, hosts this Three Minute Trend Talk™, highlighting current investment and economic issues, clearTREND® recommendations for the positions used in all Appleton Group managed portfolios, global investment trends, and more (select 1080p HD for best resolution, 720p HD for slower connections).

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