In the final segment of a five-part series on economic sustainability, Mark Scheffler makes his case for why now is the best time to begin to address the issue of sustainability.
The Appleton Group recognizes that unlimited economic growth is neither sustainable nor desirable. We exist in an industry driven by an incorrect assumption that economic growth is the same thing as human growth. It is not. Human development and prosperity can occur in an economy that exists with limits to growth and development. This economic model is called a “steady state economy.” It prioritizes the quality of growth over quantity, prosperity over consumption, and human achievement over an endless desire for “more.” It uses traditional capitalism to execute the delivery of goods and services within the economy, but relies on democratic institutions to define what goods and services are desirable, necessary, and sustainable within that economy.