There are a number of excellent, independent Registered investment Advisors (RIAs) in the State that you might compare us to. In fact, we’d be more than happy to give you the names and phone numbers of any number of similar firms in Wisconsin at your request. Wisconsin has many solid advisors and investment managers to choose from, and it’s not at all unusual for us to include other in-state talent in a portfolio (especially in our employer-sponsored retirement plans).
Occasionally, investors might confuse a Registered Investment Advisor (like Appleton Group) with a brokerage firm. But it’s important to know that brokers are paid to sell securities, which we don’t do. Instead, we’re required as a fiduciary to offer advice and guidance that’s always in your best interest, and for that important service we’re paid fairly, openly, and with complete transparency at all times. Investors with few assets can be served well by brokers; but for clients with larger portfolios, a Registered investment Advisor is often a far better choice.